As an AI Workflow Specialist and Growth Engineer, I built GTMIntel – an AI-driven platform that automates content creation and lead generation for go-to-market teams. This system monitors over a hundred new startup funding events each day and instantly transforms them into personalized insights, emails, social posts, and automated videos.
The Challenge
B2B growth agencies struggle to spot and act on newly-funded startup leads before the competition. Manual prospect research takes hours and often misses crucial timing windows when startups are most receptive to new partnerships.
The Solution
I engineered GTMIntel's market intelligence pipeline end-to-end in Rust, creating an automated system that turns raw funding headlines into prioritized leads within minutes. The platform processes 100+ funding events daily, generating over 50 pieces of tailored content across email, social, and video channels.
How it works
- Data ingestion: Continuous monitoring of global news feeds (15-minute GDELT slices) to capture funding events as they happen.
- AI enrichment: Anthropic Claude and web scrapers gather company details, then OpenAI APIs analyze startup needs and challenges.
- Relevance scoring: AI compares each startup's profile to subscriber business focus, scoring lead quality and fit.
- Content generation: Automated creation of polished email briefs, social posts, and video segments for every funding event.
- Personalized delivery: Multi-tier distribution with relevance filtering – paid subscribers get daily updates, free users weekly digests.
- Growth automation: Programmatic SEO with thousands of dynamic pages by industry and location to drive organic traffic.
Technical Architecture
- Backend: Rust for high-performance data processing and reliability
- AI Integration: Anthropic Claude, OpenAI GPT-4 for research and content generation
- Data Sources: GDELT news feeds, web scraping, external APIs
- Content Pipeline: Background jobs and cron scheduling for automated workflows
- Delivery: Email automation, social posting, video generation
- Analytics: Conversion tracking, relevance optimization, subscriber management
Results & Impact
- Scale: Processing 100+ funding events daily with automated content generation
- Efficiency: 95% reduction in content creation time – what took teams days now happens overnight
- Timeliness: Delivering leads within minutes of news breaking, giving subscribers first-mover advantage
- Conversion: One agency CEO booked a meeting with a newly-funded startup in the first two weeks of using GTMIntel
- Growth: Multi-tier subscription model with built-in upgrade path from free weekly to paid daily intelligence
Key Learnings
This project showcased my ability to design and deploy AI-driven automation at scale. GTMIntel demonstrates the rare combination of skills needed to integrate large language models into robust software architecture while keeping business goals at the forefront. By creating technology that delivers real business value, I exemplified what an AI Workflow Specialist can achieve – building systems that automate the art of being in the right place at the right time.
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