CTR Calculator
Calculate click-through rates (CTR) for Google Ads, Facebook Ads, email campaigns, and search results. This free tool shows instant results with channel-specific benchmarks to help you optimize ad performance and increase engagement.
Enter impressions
Total times your ad, email, or link was shown.
Enter clicks
Number of times users clicked your ad or link.
Get CTR results
See your click-through rate with performance insights.
Calculate Click-Through Rate
CTR Benchmarks by Channel
How to Calculate CTR
Click-through rate (CTR) measures how often people click your ad after seeing it. Use this formula:
Higher CTR means your ad copy, creative, or headline resonates with your audience. Low CTR indicates messaging or targeting issues.
Example 1: Google Search Ad
Clicks: 350
Calculation: (350 ÷ 10,000) × 100 = 3.5%
Result: 3.5% CTR (good for search ads)
Example 2: Facebook Ad Campaign
Clicks: 600
Calculation: (600 ÷ 50,000) × 100 = 1.2%
Result: 1.2% CTR (above average for Facebook)
Example 3: Email Newsletter
Clicks: 200
Calculation: (200 ÷ 5,000) × 100 = 4%
Result: 4% CTR (solid for email marketing)
Understanding Click-Through Rate
What is CTR?
Click-through rate (CTR) is the percentage of people who click your ad, link, or call-to-action after viewing it. It measures the effectiveness of your ad copy, creative, and targeting. A 5% CTR means 5 out of every 100 people who see your ad click it.
What is a good CTR?
Good CTR varies by advertising channel and industry:
- Google Search Ads: 3-5% is average, 7%+ is excellent
- Google Display Network: 0.5-1% is typical
- Facebook Ads: 0.9-1.6% across industries
- LinkedIn Ads: 0.4-0.8% is normal (lower than other platforms)
- Email Marketing: 2-5% for promotional emails, 10%+ for transactional
- Organic Search: 25-35% for position #1, drops sharply after position #3
B2B typically sees lower CTRs than B2C. High-intent keywords (buyer keywords) get higher CTRs than informational queries.
How do I improve CTR?
Focus on these proven strategies:
- Match search intent: Ad copy must align with what users searched for
- Strong headlines: Use numbers, power words, and curiosity gaps
- Clear value proposition: State the benefit in the first 5 words
- Use ad extensions: Sitelinks, callouts, and structured snippets increase real estate
- Emotional triggers: FOMO, urgency, social proof work across channels
- Visual hierarchy: Make buttons and CTAs stand out with contrasting colors
- A/B testing: Test headlines, descriptions, and creatives systematically
- Negative keywords: Exclude irrelevant searches that waste impressions (search ads)
Why is my CTR low?
Common causes of low CTR:
- Poor targeting: Showing ads to the wrong audience
- Weak ad copy: Generic, boring, or unclear headlines
- Ad fatigue: Same creative shown too many times (display/social)
- Low relevance score: Ad doesn't match landing page or user intent
- Bad positioning: Organic results below the fold get 10x lower CTR
- Competition: Competitors have better offers or creative
- Mobile optimization: Ads not designed for mobile devices
Does high CTR always mean success?
No. High CTR with low conversion rate wastes money. Clickbait headlines drive clicks but attract unqualified traffic. Focus on qualified CTR—clicks from users likely to convert. Track cost per acquisition (CPA) and return on ad spend (ROAS) alongside CTR. A 1% CTR that converts at 10% beats a 5% CTR that converts at 1%.