Headline Analyzer
Score headlines for blog posts, ads, emails, and social media. This free tool analyzes emotional impact, word balance, clarity, and SEO potential to help you write headlines that drive clicks and engagement.
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Type or paste your headline, subject line, or title.
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See scores for emotional impact, word balance, and clarity.
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Use actionable suggestions to increase engagement.
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Word Analysis
Engagement Metrics
Optimization Suggestions
How to Write Better Headlines
What makes a good headline?
Good headlines combine clarity, specificity, and emotional appeal. The best headlines:
- Promise a clear benefit: Tell readers what they'll gain in 5 seconds
- Use numbers: "7 Ways" performs better than "Ways to"
- Include power words: Proven, effortless, ultimate, essential
- Create curiosity: Hint at the solution without revealing everything
- Match search intent: Deliver what the reader expects
- Stay concise: 6-12 words for blogs, 40-60 characters for emails
What is headline score based on?
This tool analyzes 8 factors:
- Word count: Optimal length is 6-12 words for readability
- Character count: 40-60 characters for emails, 50-70 for SEO titles
- Power words: Words like "proven," "ultimate," "effortless" increase engagement
- Emotional words: Terms that trigger curiosity, fear, joy, or urgency
- Headline type: How-to, list, question, or command headlines
- Sentiment: Positive, negative, or neutral tone
- Reading level: Simple language scores higher than complex jargon
- Clarity: How easily readers understand the benefit
A score of 70+ indicates a strong headline. Scores below 50 need optimization.
Best headline types by platform
Different platforms favor different headline styles:
- Blog posts: How-to and list headlines ("How to X" or "10 Ways to Y")
- Email subject lines: Personalized questions or curiosity gaps
- Google Ads: Benefit-driven with numbers ("Save 30% on X")
- Social media: Emotional triggers and questions work best
- Landing pages: Clear value propositions with specificity
Common headline mistakes
Avoid these errors that kill engagement:
- Clickbait without value: Curiosity gaps that disappoint
- Too vague: "Tips for Success" vs. "5 Email Templates That Convert at 25%"
- No numbers: Specific metrics increase credibility
- Passive voice: "Mistakes Were Made" vs. "We Made These 3 Mistakes"
- Too long: Headlines over 70 characters get truncated in search results
- No emotional hook: Purely factual headlines don't capture attention
How do I improve my headline score?
Follow these proven tactics:
- Add a number: Change "Ways to Grow" to "7 Ways to Grow"
- Use power words: Essential, proven, ultimate, effortless, complete
- Include a time element: "In 5 Minutes" or "This Week"
- Be specific: Replace generic adjectives with numbers or concrete details
- Test emotional angles: Fear, curiosity, joy, urgency all work
- Match intent: How-to queries want step-by-step guides, not theory
- A/B test: Run 2-3 headline variants to find what resonates